General 4 — L.J Product Design

Clothing made from soft, breathable fabric & having hypoallergenic natural made materials such as cotton, bamboo or silk.

Sensory Consumer Needs In Apparel

compression garments such as snug-fitting shirts or leggings that provide a sense of security, and help in reducing sensory overloads.

Fit clothing that does not constrict movement or put pressure on the body by using elastic-free waistbands & loose collars can reduce overstimulation.

Fabrics & Finishes clothing made from advanced temperature regulating materials such as phase change materials (PCMs), Outlast, or moisture-wicking fabrics. These fabrics can help regulate body temperature by either absorbing excess heat when it's warm or releasing stored heat when it's cold.

Adaptive clothing options designed specifically for individuals with sensory challenges. These may have features such as sound reducing magnetic closures, easy zippers, or Velcro fasteners.

Adaptive Line Tech Flats

Adaptive apperal Market Research

3D Rendered Garments

COMPETITOR RESERACH

JOE & BELLA

Prada is a pioneering Italian luxury fashion brand known for its innovative designs and influence in the industry. They own other prestigious brands, like Miu Miu. Prada's commitment to sustainability, social responsibility, and cultural innovation positions them as leaders in the ever-evolving world of luxury fashion. In Q4 2022, Prada was ranked as the world's top fashion brand, underlining its continued global appeal and trendsetting status.

Brand overview

target market

competitive advantage

PRADA

ADATIVE MARKET

VON RUIZ

VonRuiz is a contemporary fashion brand that seamlessly blends natural elements with cutting-edge technology. Our collections symbolize the harmonious coexistence of manmade and natural, creating clothing that's both stylish and eco-conscious. We're on a mission to redefine fashion, emphasizing our responsibility towards the environment and showcasing the beauty in this delicate balance.

Capabilities

cognitive

Price Range

$130-$850

Location

International

Age Range

25-47

VonRuiz stands out through its commitment to innovative sustainability, nature-inspired aesthetics, and the unique fusion of fashion and environmental consciousness. With meticulous craftsmanship, ethical responsibility, and versatile appeal, VonRuiz offers a fashion-forward, eco-conscious choice for individuals who appreciate both style and responsible choices.

TRADITIONAL MARKET

RALPH LAUREN

Ralph Lauren Corporation is a global leader in luxury lifestyle products across various categories, known for inspiring a better life through authenticity and timeless style. With a diverse brand portfolio, they have significantly influenced global fashion and culture. Their commitment to the "Ralph Lauren Way" values has been pivotal in their enduring success, and they aim to become a leading luxury lifestyle company, underpinned by their core purpose of inspiring a better life.

SENSE-ATIONAL-YOU

"Sensational You" is dedicated to transforming the fashion industry with sensory-friendly clothing designed for children with Autism Spectrum Disorder and Sensory Processing Disorder. mission is to seamlessly combine functionality and style, ensuring every child feels confident and comfortable in their clothing.

STEVE MADDEN

Steve Madden, founded in 1990 with a modest investment, has become an iconic footwear brand celebrated for its unique and creative designs. Inspired by rock and roll and New York culture, Steve Madden empowers individuals to embrace their uniqueness with on-trend footwear. With a global presence in over 80 countries, it's a destination for footwear and accessories, all centered around authenticity and individuality.

RADAR CHART EVALUATION

Competitor and consumer research identified five crucial design factors for product development. These factors are ranked on a scale from 0 (center) to 5 (edge) to assess their fulfillment in the current marketplace. The chart reveals that adaptive brands excel in innovative design and ease of use but fall short in modern aesthetics. Conversely, traditional brands prioritize aesthetics but lack adaptive functionality. This collection seeks to strike a balanced approach, aiming to meet each factor evenly by moving towards the center and expanding outward.

CHART ANALYSIS

Capabilities

cognitive

Price Range

$35-$70

Location

International

Age Range

7-25

"Sensational You" With a primary focus on children affected by Autism Spectrum Disorder and Sensory Processing Disorder, it is one of the few brands in the world that wholeheartedly dedicates itself to this cause. By providing sensory-friendly, expressive, and highly functional clothing, "Sensational You" goes beyond mere fashion – it is a force for inclusivity and acceptance, aiming to meet the cognitive and emotional needs of these extraordinary children with genuine care and understanding.